paralipsis: suggesting by deliberately concise treatment that much of significance is omitted
Monday, June 22, 2009
Data Trumps Guesses
Jakob Nielson'sAlertbox has been one of the best sites on web usability for many, many years. A recent post does a nice job of showing just how pointless it is to argue in a meeting about what design is probably the best.
testing just 2 users per design reduced the probability of being wrong from 50% to 24% — cutting it in half.
Quit debating what works and go gather DATA. Then, go where the data leads you. Anything else is examining chicken entrails.
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